Bueno pues como bien ha dicho Ros, el spot de Lotería Nacional lo dirige Oren Lavie, como ya dirigiera el video de su canción "Her Morning Elegance", video que han copiado otras muchas campañas, pero sin usar al director original.
Os dejo la noticia de Anuncios.com para que sepamos todo lo que se ha generado tras el video de Oren Lavie, que ha servido como filón para muchos creativos publicitarios.
Anuncios.com:
LOTERÍAS. SUEÑOS DE FORTUNA
El videoclip Her Morning Elegance del músico Oren Lavie está resultando un filón para la publicidad. Anunciantes muy diferentes han encontrado inspiración en el excelente videoclip del compositor israelí. El último, Loterías y Apuestas del Estado, cuya nueva campaña institucional, obra de Tactics, se inspira en el vídeo firmado por el propio Lavie y los hermanos Merav y Yuval Nathan, y del que Loterías del Estado posee los derechos de imagen para España. De hecho, los propios autores son también los realizadores de los spots de Loterías. Los anuncios usan música del grupo francés Cocoon y se podrán ver en televisión a partir del próximo lunes.
La campaña, que también incluye acciones para medios gráficos e internet, sirve también para presentar su nuevo mensaje de marca, Si sueñas…Loterías, y hace hincapié en la labor del organismo en el apoyo al deporte, la cultura y los fines sociales.
Hace un par de meses, la empresa de telecomunicaciones Comcast también utilizó el videoclip de Lavie para una campaña de televisión en Estados Unidos. En este caso, Grupo Gallegos era la agencia responsable del spot, que utilizaba música original de Papa Music y también fue dirigido por Merav y Yuval Nathan.
Australia
No son los únicos, en Australia los almacenes Target y la agencia The Campaign Palace Melbourne han recurrido también a la película en su última campaña. Y aunque la relación no es tan evidente, el estilo recuerda también bastante a uno de los últimos trabajos de Telefónica.
Puedes ver todos los spots porque hay más de uno AQUI
http://www.anuncios.com/VerPiezas/television/nuevos-anuncios/1036701012501/loterias.1.html
Mostrando entradas con la etiqueta Oren Lavie. Mostrar todas las entradas
Mostrando entradas con la etiqueta Oren Lavie. Mostrar todas las entradas
martes, 22 de septiembre de 2009
El spot de Loteria Nacional
Desde que descubrí el maravilloso video de "Her morning elegance" de Oren Lavie, muchos son los que lo han cogido como idea para los spots en la televisión, asi lo hemos podido ver en uno de Telefónica para la línea ADSL y ahora el último spot de Lotería Nacional es calcaito al video, incluso la chica parece la misma.
Os dejo con el tema de este spot de Lotería Nacional, Tvspot me ha chivado la canción:
"Chupee" de Cocoon (Tema incluido en su trabajo del pasado año, llamado "My Friends All Died in a Plane Crash")
Os dejo con el tema de este spot de Lotería Nacional, Tvspot me ha chivado la canción:
"Chupee" de Cocoon (Tema incluido en su trabajo del pasado año, llamado "My Friends All Died in a Plane Crash")
jueves, 5 de febrero de 2009
Oren Lavie -"Her morning elegance" VIDEO
Fue a mediados de Abril del 2008 cuando lo descubrí, gracias a Music.Download.com. Pero como otros tantos artistas quedo pendiente de postear. Y se me acabó olvidando hasta su nombre. Hasta que hará una semana ojeando el gran blog sobre anuncios publicitarios, tvspot.blogspot.com, volví a reencontrarme con Oren Lavie, y ahora ya nunca se me olvidará porque me he quedado prendada de su maravillosa canción "Her morning elgance" y del deliciosísimo video grabado en el estilo Stop-Motion.
Alternativa / Acústica / Indie
Berlin, New York, Tel-Aviv,
Israel
WEB
MySpace
Editor's review (Music.Download.com):
The folk-pop songman is blessed--no other word for it--with an ideally burnished voice; it's Nick Drake without the deep melancholy, John Mayer sans the cringe-worthy metaphors. Add to that a real feel for heartbreak songcraft, and the mix is beyond reproach.
Bio en Music.Download.com
Bio en su MySpace:
Oren Lavie is a songwriter of curly brown hair, whisperish voice, green eyes and suspiciously cold feet. He was born in 1976, two minutes behind schedule, and has been trying to catch up ever since.
In 2007 Oren's debut album, THE OPPOSITE SIDE OF THE SEA, was released in Europe. If you happen to live in that particular continent - buy it around the corner, behind the bakery and next to the flower shop.
In January 2008 Oren has started his own label in the US, named it, then renamed it, changed it again and finally decided to call it A Quarter Past Wonderful. He then released the album on i-tunes US.
Later in the month the album has been featured on the i-tunes Singer/Songwriter Spotlight, after which it auspiciously climbed to No. 30 on the charts.
Shortly after that, the album track 'Her Morning Elegance' was chosen to feature on a US Chevrolet TV commercial. The aforementioned author, who has never owned a car in his life, and who has diligently ignored the invention of Television, could not stop giggling for days.
With a song in his heart he continues to take the bus.
A full physical US release of THE OPPOSITE SIDE OF THE SEA is planned for later, somewhere between a little later and quite-considerably-later, depending on a series of ever changing factors of mysterious nature.
THE OPPOSITE SIDE OF THE SEA album was written and produced by Oren Lavie, and recorded in his Berlin apartment throughout a period of 3 years.
-The Opposite of the Sea (2007/2008)
Track Listings
1. Her Morning Elegance (mp3 thx to EarItNow.com)
2. Man Who Isn't There, The
3. Opposite Side Of The Sea, The
4. Locked In A Room
5. Ruby Rises
6. Dream Within A Dream, A
7. Trouble Don't Rhyme
8. Short Goodbye, A
Amazon.com:
Review
"Lavie's debut album is breathy and a little precious, pitting his sweet, smoky voice against a backdrop of light jazz and choppy Nyman-esque strings. The whole is cinematic and mellow, like Nick Drake in a cheerful summer bonnet" --Uncut
Product Description
If you have the feeling you've heard this Berlin-based songwriter's music before, you have. iTunes featured the album on their Singer/Songwriter Spotlight. Chevrolet licensed "Her Morning Elegance" in an uber cool Chevy Malibu commercial and Ophrah's O Magazine will feature the album in the October issue.
Video:
-Her morning elegance
Directed by: Oren Lavie, Yuval & Merav Nathan
Featuring: Shir Shomron
Photography: Eyal Landesman
Color: Todd Iorio at Resolution
Alternativa / Acústica / Indie
Berlin, New York, Tel-Aviv,
Israel
WEB
MySpace
Editor's review (Music.Download.com):
The folk-pop songman is blessed--no other word for it--with an ideally burnished voice; it's Nick Drake without the deep melancholy, John Mayer sans the cringe-worthy metaphors. Add to that a real feel for heartbreak songcraft, and the mix is beyond reproach.
Bio en Music.Download.com
Bio en su MySpace:
Oren Lavie is a songwriter of curly brown hair, whisperish voice, green eyes and suspiciously cold feet. He was born in 1976, two minutes behind schedule, and has been trying to catch up ever since.
In 2007 Oren's debut album, THE OPPOSITE SIDE OF THE SEA, was released in Europe. If you happen to live in that particular continent - buy it around the corner, behind the bakery and next to the flower shop.
In January 2008 Oren has started his own label in the US, named it, then renamed it, changed it again and finally decided to call it A Quarter Past Wonderful. He then released the album on i-tunes US.
Later in the month the album has been featured on the i-tunes Singer/Songwriter Spotlight, after which it auspiciously climbed to No. 30 on the charts.
Shortly after that, the album track 'Her Morning Elegance' was chosen to feature on a US Chevrolet TV commercial. The aforementioned author, who has never owned a car in his life, and who has diligently ignored the invention of Television, could not stop giggling for days.
With a song in his heart he continues to take the bus.
A full physical US release of THE OPPOSITE SIDE OF THE SEA is planned for later, somewhere between a little later and quite-considerably-later, depending on a series of ever changing factors of mysterious nature.
THE OPPOSITE SIDE OF THE SEA album was written and produced by Oren Lavie, and recorded in his Berlin apartment throughout a period of 3 years.
-The Opposite of the Sea (2007/2008)
Track Listings
1. Her Morning Elegance (mp3 thx to EarItNow.com)
2. Man Who Isn't There, The
3. Opposite Side Of The Sea, The
4. Locked In A Room
5. Ruby Rises
6. Dream Within A Dream, A
7. Trouble Don't Rhyme
8. Short Goodbye, A
Amazon.com:
Review
"Lavie's debut album is breathy and a little precious, pitting his sweet, smoky voice against a backdrop of light jazz and choppy Nyman-esque strings. The whole is cinematic and mellow, like Nick Drake in a cheerful summer bonnet" --Uncut
Product Description
If you have the feeling you've heard this Berlin-based songwriter's music before, you have. iTunes featured the album on their Singer/Songwriter Spotlight. Chevrolet licensed "Her Morning Elegance" in an uber cool Chevy Malibu commercial and Ophrah's O Magazine will feature the album in the October issue.
Video:
-Her morning elegance
Directed by: Oren Lavie, Yuval & Merav Nathan
Featuring: Shir Shomron
Photography: Eyal Landesman
Color: Todd Iorio at Resolution
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